enrich the global
Coaching and Mentoring community

Demonstrate your credibility and register with the IRCM
to enrich the global Coaching and Mentoring community:
build trust, confidence, and excellence with coaching and/or mentoring consumers.


Coaches and/or Mentors


IRCM Registered Coaches, Mentors, Education Bodies, Training Organisations, or Professional Bodies demonstrate their credibility by Registering with the IRCM.

A Coach, and/or Mentor, or Education Body, or Training Organisation, or Professional Body demonstrates their credibility through their REGISTRATION on the IRCM’s Directory.

It is important that the REGISTRATION is current and that the Coach and/or Mentor is open to any questions that a prospective or current client/customer may have about the details they have published on the IRCM's Coaches and/or Mentors Directory.

As a Coach and/or Mentor that is REGISTERED on the IRCM's Coaches and/or Mentors Directory, they have committed to:

  • agreeing to work within a single Code of Conduct (standards, ethics, and competencies) in the industry.
  • maintaining the industry's reputation and integrity.
  • participating in the discussions relating to the industry and the ongoing discussions about its future.
  • recognising the Coaching and/or Mentoring Ombudsman Service.

While a Coach, Mentor, Education Body, Training Organisation, or Professional Body showcases their credibility by enlisting on the relevant IRCM Directory, they also establish their competence through the following:

  1. Inclusion in the IRCM directory by means of registration.
  2. Verification of their credentials (accreditation/credential) by one or more Professional Bodies that hold Registration or Accreditation status with the IRCM.

It is of utmost importance that the Coach, Mentor, Education Body, Training Organisation, or Professional Body's registration with the IRCM and accreditation/credential from the Professional Body remain current.

Furthermore, the Coach, Mentor, Education Body, Training Organisation, or Professional Body should be readily available to address any inquiries the consumer (client, customer, student, or member) might have regarding the information they have presented on the IRCM's Directory or within the Professional Bodies Directory.

Recognition of professionalism refers to the acknowledgement and appreciation of a Coach and/or Mentor who exhibits high levels of credibility, competence, expertise, ethics, and dedication in the Coaching and Mentoring industry.

Recognition of professionalism not only affirms the Coach's and/or Mentor's achievements but also promotes the overall standard of excellence within the Coaching and Mentoring industry.  It encourages continuous learning, ethical behaviour, and the pursuit of professional development.

Being Registered with the IRCM demonstrates your commitment to providing excellence in the coaching and mentoring industry.

Each Coach and/or Mentor will be given a detailed Directory entry which can be used to raise your own profile.

Raise your profile by promoting your services and/or products through the IRCM.

Take the opportunity to positively influence the coaching and/or mentoring industry by actively participating in the creation of the future of the industry.

Immersing oneself extensively in the coaching and mentoring industry provides a distinct competitive edge.

Expertise and Understanding:
Your comprehensive grasp of the industry, coupled with your proactive involvement in discussions about the future of coaching and mentoring, equips you to develop a profound understanding of effective strategies, tools, and methodologies for personal and professional growth.
This knowledge and insight can give you a unique advantage over competitors who may lack comparable levels of training, knowledge, or experience.

Continuous Advancement:
In the coaching and mentoring industry, practitioners continuously absorb new knowledge, staying updated on the latest research, trends, and best practices.
This ongoing learning curve empowers them to provide the most relevant and effective guidance to their clients, setting them apart from rivals who might not prioritise continual improvement.

Respected Reputation and Networking:
Active participation in the coaching and mentoring industry helps you build a reputation and position yourself as a leader in your field.
You build a strong network of peers and industry experts, opening the door to referrals and new business opportunities.
A well-established reputation and network can provide a significant competitive advantage in the coaching and mentoring industry.

Proven Track Record:
Engagement in the coaching and mentoring industry offers you the opportunity to collaborate with a diverse range of clients, delivering tangible results.
By showcasing your history of successful achievements, you can differentiate yourself from competitors lacking proven track records of delivering positive outcomes.

Enhanced Skills and Communication:
Engaging actively in the coaching and mentoring industry allows you to refine your skills in communication, empathy, active listening, and problem-solving.
These polished abilities enable you to forge deep connections with your consumers (clients, customers, students, and members) and provide customised assistance, giving you a competitive edge over counterparts who may lack these refined skills.

Protecting Consumers (recognised as Clients, Customers, Students, and Members) in the Coaching and Mentoring industry is crucial for maintaining trust, promoting excellence, advancing fair practices, and ensuring consumers' well-being.

As a representative of the Coaching and Mentoring Industry, each REGISTERED Coach, Mentor, Education Body, Training Organisation, or Professional Body demonstrates their commitment through the opportunity to involve themselves with the IRCM to protect the industry’s Consumers.  This involvement is through active participation in driving the industry forward and determining the industry’s future by providing regular feedback, input, and survey responses.

Building trust and confidence in the coaching and mentoring industry is crucial for its success and the growth of all Coaches, Mentors, Education Bodies, Training Organisations, and Professional Bodies. 

Being Registered with the IRCM not only demonstrates your credibility, it also demonstrates your commitment to building trust and confidence in the coaching and/or mentoring industry, by:

  • transparent and ethical working practices by agreeing to work within a single Code of Conduct (standards, ethics, and competencies) in the industry.
  • helping consumers of the coaching and mentoring industry to make better-informed decisions.
  • bringing this industry together for the good of the Consumer.
  • demonstrating your commitment to the transparency and openness of this industry.
  • undertaking your own Continuous Professional Development.
  • bringing the industry together to work as a single industry.
  • raising the bar in the industry as a whole.
  • participating in the discussions relating to the industry and the on-going definition of its future.


While the IRCM recognises that there are a number of good quality Coaches or Mentors that have not been formally trained, it is preferable that the Coach or Mentor is qualified.

As defined in the industry Terminology and Definitions, a qualification is awarded to each student (Coach and/or Mentor) through the successful achievement of their training on a course from a Formal Education Body, or Commercial Training Organisation.

Understanding the qualification of the Coach or Mentor is not always simple.  The reason is that the courses and/or workshops internationally meet different education standards.  For this reason, the IRCM recommends that the Coach and/or Mentor is accredited/credentialed by one or more Professional Bodies that are REGISTERED with or ACCREDITED by the IRCM, as the Professional Body will determine the level of qualification that each Coach and/or Mentor has achieved.
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For credibility, the IRCM recommends that the training has been delivered by an:

  • IRCM REGISTERED Education Body or
  • IRCM REGISTERED Training Organisation

For competence, the IRCM:

  • recommends that each Education Body verified by their own country's Department of Education is Registered with the IRCM.
  • recommends that each Training Organisation is Registered with the IRCM and accredited/credentialed by a Professional Body that is REGISTERED with or ACCREDITED by the IRCM.

The IRCM recognises that not all Coaches or Mentors are qualified, and it is for this reason that the IRCM recommends that each Coach and/or Mentor gains an accreditation/credential with a Professional Body that is REGISTERED with or ACCREDITED by the IRCM.

Although the IRCM requests that each Coach or Mentor indicates the length of their experience as a Coach or Mentor each Professional Body Recognised by or Registered with or Accredited by the IRCM verifies the validity of the Coaches' or Mentors' experience.

Each Professional Body has its own policies, procedures, and processes.  The IRCM can only determine the quality of the accreditation policies, procedures, and processes for those Professional Bodies that gain Accreditation with the IRCM.

As defined in the industry Terminology and Definitions, experience is simply professional knowledge and skill, acquired by professional practice.


Each REGISTERED Coach, Mentor, Education Body, Training Organisation, or REGISTERED or ACCREDITED Professional Body has the opportunity to promote its products and/or services through Banner Ads on the IRCM's website and in selective IRCM publications.

Participate in the industry and take this opportunity to submit your own articles and ideas on all aspects of the coaching and mentoring industry.

For example, the Members Area covers the following and more:

  • Business ideas, thoughts, and/or suggestions.
  • Topics of interest within the coaching and/or mentoring industry.
  • Consumer experiences - without sharing confidential information.
  • Coaching tips, tools, techniques.
  • Mentoring tips, tools, techniques. 

Being Registered with or Accredited by the IRCM demonstrates your recognition of the Ombudsman Service for your Consumers (Clients, Customers, Students, Members).

Each Coach, Mentor, Education Body, Training Organisation, Registered with the IRCM will be given the IRCM Toolkit to utilise in promoting their own coaching and/or mentoring business.

Each Professional Body Registered with or Accredited by the IRCM will be given the IRCM Toolkit to utilise in promoting their own coaching and/or mentoring business.

In more detail:

A Coach, and/or Mentor, or Education Body, or Training Organisation, or Professional Body demonstrates their credibility through their REGISTRATION on the IRCM’s Directory.

Demonstrating credibility offers several significant benefits in personal, professional, and social contexts. Credibility refers to the perception of being trustworthy, reliable, and knowledgeable, and it plays a crucial role in how others perceive and interact with you. Here are some of the key benefits of demonstrating credibility:

Building Trust:
Credibility is the foundation of trust. When you demonstrate credibility, people are more likely to believe what you say, trust your judgment, and rely on your expertise. This is essential for forming strong and lasting relationships, whether they are personal or professional.

Enhancing Influence:
Credible individuals are more influential. Others are more likely to be persuaded by your opinions, ideas, and recommendations if they perceive you as credible. This influence can be valuable in leadership, negotiation, and decision-making roles.

Fostering Positive Reputation:
Credibility contributes to a positive reputation. A strong reputation can lead to better opportunities, networking, and career advancement. People are more likely to recommend you or your services to others if they view you as credible.

Effective Communication:
Credibility improves the effectiveness of your communication. People are more inclined to listen and engage with your messages when they believe you have expertise and integrity in the subject matter.

Conflict Resolution:
Credibility helps in resolving conflicts and disagreements. When you are perceived as credible, your input is taken seriously, and your insights can be used to find common ground and reach compromises.

Learning and Growth:
Demonstrating credibility encourages continuous learning and growth. People with credibility tend to stay curious and committed to improving their skills and knowledge, which can lead to personal and professional development.

Career Advancement:
Credibility is often a key factor in career progression. Employers are more likely to promote individuals who are seen as reliable and knowledgeable, as they can be trusted with higher responsibilities.

Effective Networking:
Credibility enhances your networking efforts. People are more likely to connect and collaborate with you if they perceive you as credible. This can lead to valuable partnerships and collaborations.

Conflict Prevention:
Credible individuals may encounter fewer conflicts or misunderstandings. Others are less likely to question your intentions or challenge your statements if you have a track record of being credible.

Opportunity Attraction:
Credibility can attract various opportunities your way. Whether it's speaking engagements, partnerships, or invitations to collaborate, people are more inclined to approach individuals they consider credible.

In essence, demonstrating credibility is a powerful way to establish yourself as a trustworthy and respected individual. It opens doors to numerous benefits in both personal and professional spheres of life.

Registration with the IRCM demonstrates the Coach, Mentor, Education Body, Training Organisation, or Professional Body's credibility.

Registration with the IRCM and accreditation/credential through a Professional Body that is REGISTERED with or ACCREDITED by the IRCM provides a more detailed awareness of a Coach, Mentor, or Training Organisation's qualifications and experience; and demonstrates their competence.

Education Bodies gain their accreditation/credentials through their country's Department of Education.
In addition to the Department of Education's accreditation/credentials, Registration with the IRCM demonstrates their commitment to the industry and demonstrates their competence in providing education/training in the coaching and mentoring industry.

While a Professional Body that is REGISTERED with the IRCM demonstrates that the Professional Body has agreed to demonstrate its credibility by meeting industry standards of professionalism and expertise in the Coaching and Mentoring industry.

A Professional Body that is ACCREDITED by the IRCM has demonstrated its proficiency through an independent verification and validation of its accreditation/credential policies and processes providing a much more detailed awareness of the Professional Bodies ability to accredit/credential its members (Coaches, Mentors, Training Organisations).

When a Coach, Mentor, or Training Organisation is independently validated by a REGISTERED or ACCREDITED Professional Body, it ensures that the Coach, Mentor, or Training Organisation has met the required industry standards and has obtained the necessary knowledge and skills in their field of practice. This validation process typically involves a thorough review of the Coach, Mentor, or Training Organisation's education, training, and professional experience.
The IRCM recognises that a number of Coaches, Mentors, or course/workshop creators in a Training Organisation may not have formal education or training.  This is where the Professional Bodies have the processes to provide independent verification of these Coaches, Mentors, or Training Organisations.

While the IRCM recognises a number of Professional Bodies and these are Professional Bodies that have not agreed to adhere to the industry Codes of Conduct or recognise the Ombudsman Service; therefore the IRCM cannot validate the quality of accreditation/credentials.   For the benefit of the consumers (clients, customers, students, members) the IRCM's recommendation is that the Professional Body is REGISTERED with or ACCREDITED by the IRCM.

Agreeing to work within a single Code of Conduct in an industry means that individuals or organizations involved in that industry commit to adhering to a set of shared principles, standards, ethics, and competencies that govern their behaviour and interactions. This Code of Conduct serves as a guideline for promoting professionalism, maintaining ethical practices, and ensuring consistent standards of behaviour within the industry.

Here's a breakdown of the components typically covered within a Code of Conduct:

This refers to the expectations and benchmarks set for professional behaviour. These standards encompass how individuals and organizations should conduct themselves in their interactions with colleagues, clients, customers, and the public.

Ethical considerations outline the moral principles that guide behaviour. These principles often revolve around honesty, integrity, transparency, fairness, and respect for others.

These are the required skills, knowledge, and abilities that individuals need to possess in order to perform their roles effectively and contribute positively to the industry. Competencies might include technical skills, communication abilities, teamwork, and problem-solving.

The benefits of having a single Code of Conduct within an industry include:

A single shared Code of Conduct ensures that all participants in the industry operate under the same set of rules, creating a level playing field and reducing confusion.

By adhering to ethical standards and competencies, industry professionals demonstrate their commitment to maintaining a high level of professionalism and quality in their work.

A single strong Code of Conduct can foster trust among stakeholders, including clients, customers, partners, and the general public, by demonstrating a commitment to ethical behaviour.

When all parties agree to a common set of principles, collaboration and cooperation become smoother, as expectations and behaviour standards are clearly defined.

Adherence to a single Code of Conduct enhances the industry's overall reputation by showcasing its dedication to ethical practices and responsible behaviour.

Conflict Resolution:
The Code of Conduct can provide guidance for resolving conflicts or ethical dilemmas that may arise within the industry, helping to mitigate disputes.

It's important to note that a Code of Conduct is only effective if it is actively followed and enforced.
The IRCM encourages all consumers (clients, customers, students, members) to register concerns, requests for facilitation, or formal complaints with the Ombudsman Service to ensure that the Code of Conduct is effective.

The IRCM provides regular communication, training, and monitoring as necessary to ensure that industry members uphold the agreed-upon standards and ethics.

Additionally, Codes of Conduct do evolve over time to adapt to changes in the industry and address new ethical challenges.
The IRCM encourages all Registered Coaches, Mentors, Education Bodies, Training Organisations, and Professional Bodies to actively be involved in evolving the Codes of Conduct.

Professionalism in an industry refers to the conduct, behaviour, and attitudes that are expected of all individuals working within that industry. It encompasses a set of qualities, behaviours, and ethical standards that demonstrate a high level of competence, integrity, and dedication to one's work. Professionalism is essential for maintaining a positive reputation, fostering trust, and ensuring the smooth functioning of an industry as a whole.

Key elements of professionalism in an industry include:

  1. Expertise and Competence:
    All professionals should possess a high level of knowledge, skills, and expertise related to their field.
    They should continually seek to improve and update their skills to stay current with industry trends and advancements.
  2. Ethical Behaviour:
    All professionals are expected to adhere to a strong code of ethics and moral principles.
    They should act with integrity, honesty, and transparency in all their interactions, both within the industry and with clients, colleagues, and the public.
  3. Reliability and Accountability:
    Professionals should be dependable and responsible for their work and commitments.
    They should meet deadlines, deliver quality results, and take ownership of their actions and decisions.
  4. Communication:
    Effective communication is vital in maintaining professionalism.
    Professionals should be able to convey ideas clearly and respectfully, whether through written or verbal communication.
  5. Dress and Appearance:
    Depending on the industry, appropriate dress and grooming contribute to professionalism.
    Dressing in a manner that aligns with industry norms and conveys a sense of respect for oneself and others is important.
  6. Respect and Courtesy:
    Treating others with respect, regardless of their role or position, is a hallmark of professionalism.
    Professionals should engage in courteous and considerate behaviour towards clients, colleagues, and the public.
  7. Adaptability:
    The ability to adapt to changing circumstances and challenges is a key aspect of professionalism.
    Professionals should be open to new ideas, embrace change, and be willing to learn and grow.
  8. Teamwork and Collaboration:
    In many industries, professionals work as part of a team.
    Collaborative skills, the ability to work well with others, and contribute positively to group efforts are essential for maintaining professionalism.
  9. Conflict Resolution:
    Professionals should be skilled at managing conflicts and disagreements in a constructive manner.
    Addressing conflicts professionally helps maintain a positive work environment.
  10. Continuous Learning:
    Staying up-to-date with industry developments, learning from experiences, and seeking opportunities for self-improvement and growth are indicative of a committed professional.
  11. Confidentiality:
    In industries where sensitive information is involved, maintaining confidentiality is crucial. Professionals should respect and safeguard sensitive information to uphold trust.

Ultimately, professionalism contributes to a culture of trust, credibility, and excellence within an industry.

Professionalism enhances the industry's reputation, fosters positive relationships, and leads to better outcomes for all stakeholders involved.
The IRCM recognises the stakeholder's as the consumers (clients, customers, members, students).

Participating in discussions relating to the coaching and mentoring industry and its ongoing discussions about the future involves engaging in conversations, debates, and exchanges of ideas with all Coaches, Mentors, main contact from Education Bodies, main contact from Training Organisations, and the main contact from Professional Bodies with other professionals, experts, and stakeholders within the industry.

This includes sharing insights, opinions, and knowledge to contribute to the collective understanding of the coaching and mentoring industry's present challenges, trends, and potential directions.

Here are some key aspects of participating in such discussions:

  1. Knowledge Sharing:
    Sharing your expertise and insights based on your experience and understanding of the industry.
    This can involve explaining current trends, technological advancements, market dynamics, and other relevant information.
  2. Thought Leadership:
    Offering original and innovative ideas that challenge the status quo and push the boundaries of conventional thinking.
    By doing so, you can establish yourself as a thought leader and influencer within the industry.
  3. Critical Analysis:
    Analysing ongoing developments and trends critically.
    This involves identifying potential opportunities and threats and evaluating the potential impact of different scenarios on the industry's future.
  4. Networking:
    Engaging with other professionals, stakeholders, and experts in the field.
    Building relationships can lead to collaborations, partnerships, and the exchange of valuable information.
  5. Foresight:
    Speculating about the future trajectory of the industry based on current trends, emerging technologies, and market indicators.
    This can help you and others anticipate potential disruptions and plan accordingly.
  6. Debate and Discussion:
    Engaging in healthy debates and discussions about various aspects of the industry's future.
    This includes considering different perspectives, weighing pros and cons, and reaching informed conclusions.
  7. Problem Solving:
    Participating in discussions to address challenges and issues the industry is facing.
    Collaborating with others to find practical solutions and brainstorming strategies for overcoming obstacles.
  8. Adaptation:
    Being open to change and evolution in the industry.
    This includes discussing how the industry needs to adapt to new circumstances, such as technological advancements, regulatory changes, and shifts in consumer behaviour.
  9. Sharing Best Practices:
    Contributing examples of successful strategies, approaches, and practices that have worked within the industry.
    This helps others learn from real-world experiences and apply them in their own contexts.
  10. Engagement in Forums:
    Participating in conferences, seminars, webinars, industry-specific forums, social media discussions, and online communities to stay connected and actively contribute to ongoing conversations.

Engaging in these discussions requires a combination of knowledge, communication skills, an open mindset, and a genuine interest in the industry's growth and development.

It's a way to contribute to the collective knowledge of the field while also staying updated on the latest trends and advancements.

A commitment to providing excellence within an industry refers to a dedication and determination to consistently deliver high-quality products, services, and performance that surpasses expectations and industry standards.

This commitment involves a set of principles, values, and practices aimed at achieving the highest level of consumer satisfaction, innovation, and overall success.
Consumers are recognised as clients, customers, students, and members.

Key aspects of a commitment to excellence within an industry include:

Striving for impeccable quality in all aspects of products and services, ensuring that they meet or exceed established standards and consumer requirements.

Continuously seeking new and better ways to approach challenges, improve processes, and develop cutting-edge solutions that set the industry standard.

Consumer Focus:
Placing the needs, preferences, and satisfaction of customers at the centre of decision-making and consistently aiming to exceed their expectations.

Continuous Improvement:
Engaging in an ongoing cycle of learning, feedback, and refinement to identify areas for enhancement and implement changes that lead to consistent improvement.

where applicable Employee Development:
Nurturing a culture of learning and growth, empowering employees with the necessary tools, resources, and training to excel in their roles and contribute to the company's success.

Ethical Practices:
Upholding ethical standards and promoting transparency, honesty, and integrity in all business dealings, building trust with consumers, partners, and stakeholders.

Being agile and responsive to changes in the industry landscape, market trends, and customer demands, ensuring that the commitment to excellence remains relevant and effective.

Regularly comparing performance against competitors and industry leaders, aiming not just to keep up but to outperform and lead the way.

Long-Term Vision:
Focusing on sustainable growth and long-term success rather than short-term gains, with an emphasis on building lasting relationships and a solid reputation.

Industry Leadership:
Striving to become a thought leader and influencer within the industry, setting the standards that others aspire to achieve.

Ultimately, a commitment to providing excellence within an industry is a holistic approach that touches on all aspects of a business or organisation.

It requires a combination of strategic planning, a customer-centric mindset, continuous improvement efforts, and a dedication to upholding the highest standards of quality and performance.

Raising one's profile as a business or a business person can bring numerous benefits that contribute to personal and professional growth, as well as the success of their business endeavours.

Here are several reasons why a business person (representing themselves or their business) might want to raise their profile:

Networking Opportunities:
A higher profile can lead to increased opportunities for networking with other professionals, potential clients, investors, and collaborators.
Networking can open doors to new partnerships, collaborations, and business ventures.

Credibility and Trust:
A visible and active presence in the industry can enhance your credibility and build trust with stakeholders.
It demonstrates that you are knowledgeable and committed to your field, which can lead to increased respect and confidence from peers, customers, and investors.

Business Growth:
A higher profile can attract more customers, clients, and investors to your business.
When people recognise and trust your personal brand, they're more likely to do business with you and recommend your services to others.

Thought Leadership:
Establishing yourself as a thought leader in your industry positions you as an expert in your field.
This can lead to opportunities to speak at conferences, write articles, and share insights, further enhancing your reputation and profile.

Access to Opportunities:
A higher profile can bring invitations to speak at events, participate in panel discussions, contribute to media articles, and join advisory boards.
These opportunities can help you gain exposure and influence in your industry.

Talent Attraction:
A well-known business person is likely to attract top talent to their company.
Talented individuals are often drawn to companies with respected leaders and a strong industry presence.

Media Coverage:
A higher profile can attract media attention, leading to coverage in newspapers, magazines, online publications, podcasts, and more.
This exposure can help you share your insights, promote your business, and reach a wider audience.

Brand Building:
A business person's personal brand and the reputation they build can directly impact their company's brand.
A positive personal brand can contribute to a positive perception of the company.

Influence and Advocacy:
With a higher profile, you can use your influence to advocate for causes, policies, or changes you believe in.
This can amplify your impact and contribute to positive change within your industry or community.

Competitive Advantage:
In competitive industries, having a stronger personal profile can differentiate you from others and give you an edge when pursuing opportunities.

Opportunities for Learning:
Engaging with a broader audience can expose you to different perspectives, insights, and ideas.
This continuous learning can contribute to personal and professional development.

It's important to note that raising one's profile requires consistent effort, genuine engagement, and a focus on providing value to others.

While building a strong profile takes time, the benefits it can bring to your business and personal growth make it a worthwhile endeavour.

Building trust and confidence in the coaching and mentoring industry is essential for attracting clients and establishing a positive reputation and is simply done by Registering with the IRCM.

Here are several strategies you can employ:

Demonstrate Expertise:
Showcase your knowledge, skills, and experience in the field by providing in-depth detail on your IRCM Directory entry.
Highlight any relevant certifications, qualifications, training, and achievements.
Sharing success stories and case studies can also help potential clients understand the value you bring.

Transparent Communication:
Be open and honest about your coaching or mentoring approach, methodologies, and what clients can expect from your services.
Clearly define your areas of expertise and the outcomes you can help clients achieve.

Consumer-Centered Approach:
Tailor your coaching or mentoring to meet the specific needs and goals of each individual client or customer.  Personalised attention shows that you genuinely care about their progress and success.
Focus your coach or mentor training to meet the minimum core competencies required of the industry; include your own additional core competencies; and help your students focus on delivering coaching or mentoring to their individual clients or customers.
Be clear about how you define and support your members, through professional standards, continuing professional development, and additional membership benefits.

Active Listening:
Actively listen to your client's, customer's, students, or members' concerns, goals, and challenges.
This not only helps you provide relevant guidance but also demonstrates your commitment to understanding their unique situations.

Empathy and Respect:
Show empathy towards your clients' or customers' struggles and challenges.
Respect their perspectives, even if they differ from your own.
Creating a safe and non-judgmental environment encourages open communication.

Consistency and Reliability:
Deliver your services consistently and meet your commitments.
Being reliable builds trust over time and helps clients feel confident in your professionalism.

Ethical Standards:
Uphold high ethical standards in all your interactions.
Clients, customers, students, and members should feel secure that their information will be kept confidential, and that any advice or guidance will be based on their best interests.

Feedback and Improvement:
Request feedback from your clients customers, students, and members regularly to gauge their satisfaction and identify areas for improvement.
This demonstrates a willingness to adapt and grow and shows that you value their input.

Testimonials and Reviews:
Positive testimonials and reviews from satisfied clients, customers, students, and members can serve as powerful social proof.
Encourage clients, customers, students, and members to share their success stories and experiences with your services.

Continued Learning:
Stay up-to-date with industry trends, research, and best practices.
This showcases your commitment to professional growth and ensures you provide the most relevant and effective guidance.

Clear Agreements:
Establish clear agreements and expectations upfront.
For Coaches and/or Mentors, this includes discussing the coaching or mentoring process, fees, scheduling, and any other relevant details.
For Education Bodies or Training Organisations, this includes being clear about the detail of the course/workshop, the attendance or qualification status at the end, the initial and any on-going fees, scheduling, and any other relevant details.
For Professional Bodies, this includes being clear about the benefits of membership, the fees (initial and annual), and any other relevant details.
Clarity helps prevent misunderstandings later on.

Networking and Collaborations:
Engage with other professionals in your industry and related fields.
Collaborations and referrals from trusted colleagues can enhance your credibility.

Long-Term Relationships:
Aim to build long-term relationships with your clients, customers, students and members.
As they see consistent positive results from your guidance, their trust and confidence in you will naturally grow.

Remember that building trust takes time, effort, and consistency.

By focusing on the needs of your clients, demonstrating your expertise, and maintaining ethical standards, you can establish a strong reputation in the coaching and mentoring industry.




IRCM Registered Coaches, Mentors, or Training Organisations demonstrate their competence in the industry by gaining their accreditation/credential with a Professional Body that is Registered with or Accredited by the IRCM.


Currently, all information provided by and correspondence with the IRCM is in English.